The international exhibition “Zapping the Archive” by PHROOM

Zapping the Archive

The exhibition “Zapping the Archive” by the international research platform PHROOM opens at Bleschunov Home Municipal Museum of Personal Collections on April 29, 2021.

In a world spoiled by the grammar of digital communication and the neoliberal production relationships that want everything capable of being shared and consumed faster and faster, the suspicion is growing that photographic language is increasingly losing the ability to report linguistic and postural autonomies, nourishing the impression of an imminent disappearance of the figure of the other and his images and expressions.
This makes a reflection on the work of census, selection, storage and use made by the new emerging research platforms an interesting subject to evaluate and possibly recognize the instances of this suspicion.
By attributing an interest in processing an observation thus proposed, PHROOM exhibits a selection of images from its archives, a choice of authors to each of whom, alongside others, is given the opportunity to report both linguistic autonomy and at the same time the ability to constitute, with his signs, an active part of a choral voice capable of outlining a thematic, disciplinary and aesthetic territory, to which refer as to intercept the most urgent instances of contemporary linguistic expression in the visual field.


223 (Lin Zipeng) – Brandy Eve Allen – Liza Ambrossio – Fabrizio Bellomo – Matteo Cremonesi – Marco Dapino – Giuseppe De Mattia – Irene Fenara – Maria de la O Garrido – Jaakko Kahilaniemi – Seunggu Kim – Yulia Krivich – Elizabeth Gabrielle Lee – Alexandra Lethbridge – Camille Lévêque – Sergey Melnitchenko – Giovanni Oberti – Eva Ostrowska – Benedetta Panisson – Gloria Pasotti – Sarah Michelle Riisager – Piero Roi – Simone Sapienza – Agnieszka Sejud – Alberto Singaglia – Enrico Smerilli – Marinos Tsagkarakis – Sybren Vanoverberghe – Karolina Wojtas – Alba Zari


Giangiacomo Cirla (Milan) is an artistic director, editor, and researcher in the field of visual culture and visual communication. Editor in Chief of PHROOM magazine and Creative Director of PHROOM agency. He works as Gallery Manager at Office Project Room (Milano) and he is also involved as artistic director and creative consultant in several projects.

Elena Rebecca Rivolta (Milan) graduated in New Technologies of Art, is currently finishing her master’s degree in Visual Cultures and Curatorial Practices at the Brera Academy of Fine Arts. She is part of the editorial board of PHROOM.

PHROOM is an international research platform for contemporary photography and video art. Thanks to a continuous investigation they select and present projects from all over the world, outlining through their archive, exhibitions, curatorial and editorial projects, the profile of a panorama that sees photographic research and video art as protagonists of a continuous linguistic and cultural evolution.​

Exhibition runs until May 23 at Bleschunov Home Municipal Museum of Personal Collections (19 Polska st.). Working hours: everyday except Wednesday from 10:30 AM to 05:30 PM. May 1, 2 and 9 are days off due to public holidays. Entrance fee — 20 UAH.

Cover photo: Eva Ostrowska – “Love was Sweet and Warm as a Tangerine Sunrise”.


The International Festival of Contemporary Photography Odesa Photo Days 2021 will take place on May 21-23 in Odesa. All events will take place in the open air or in spacious rooms by prior registration, entrance to the exhibitions—in small groups, according to the size of the room. We kindly ask all guests to wear masks and keep a social distance.